Ray Norman
Sound Design, Music & Voiceover

By: Ray Norman | October 16, 2019

Having observed and participated in the entertainment business for decades, I have come to believe one thing very strongly:


No one makes it to #1 by imitating someone else.

Billie Eilish is Unique
Billie Eilish Understands being Unique

By: Ray Norman | August 07, 2019

On-air talent: it's the one thing that is absolutely unique to your radio station.


As the art of imaging radio stations continues to evolve, I increasingly get requests to create imaging for a specific daypart or show, as opposed to branding an entire radio station. And there's a good reason for that:


Talent branding is a guaranteed way to make your station's imaging stand out.

radio-personality-branding