Ray Norman
Sound Design, Music & Voiceover

By: Ray Norman | October 16, 2019

Having observed and participated in the entertainment business for decades, I have come to believe one thing very strongly:

No one makes it to #1 by imitating someone else.

Billie Eilish is Unique
Billie Eilish Understands being Unique

By: Ray Norman | August 07, 2019

On-air talent: it's the one thing that is absolutely unique to your radio station.

As the art of imaging radio stations continues to evolve, I increasingly get requests to create imaging for a specific daypart or show, as opposed to branding an entire radio station. And there's a good reason for that:

Talent branding is a guaranteed way to make your station's imaging stand out.


By: Ray Norman | March 24, 2019

Ray Norman talks sound design

Proper sound design for your multimedia is an investment, so maybe you want to save it for something important... like content that might increase sales and get you a bonus and time off to do stuff that’s fun… like spending your bonus.

What is your sonic brand?

By: Ray Norman | March 22, 2016

generate ideas now

Whether you’re a graphic artist struggling with a new logo, a musician searching for a riff, or a CEO looking for innovation in your business- you routinely face the task of coming up with something new. You must be creative.

If the very idea of being creative finds you paralyzed and unable to think, let alone create, you need a plan that will work consistently. If you’re less artistic and more logical, you may already have a creative block- but before you decide creativity isn’t for you, and pass this article along to your bearded hipsters down the hall, consider this: 

Being creative and being innovative are the same thing.  

So if you're wearing a tie and shiny shoes, take heart. Don’t let the word “creative” trip you up because it conjure...

Category: Creativity 

Tags: ideas 

By: Ray Norman | January 31, 2016

If your marketing utilizes radio, television or web commercials, It makes sense to invest in quality production, even if it means a slightly smaller media buy.  Why? Well, imagine if you will... 

By: Ray Norman | January 12, 2016

voice over website gimmick

Whether you need a professional voice for your Radio and TV ads, or your website's promotional video, great voiceover can take your production to the next level. You want to go beyond strapping a headset mic on your receptionist, right?

Yet, with so many voice-over services on the interwebs, who do you trust your project to?

As an experienced voice actor and producer, I spend time on both sides of the glass. I’ve learned a few things that I think can help you streamline your voice talent search. The key is knowing what to look for...


First, choose talent you know will be there when you need them- every time you need them. Because when you need to update your content, you want the same voice, right?  Of course you do!  Bec...

Category: Voice-over 

Tags: voice actor, voice-over