Customized music and effects for broadcast promotion
Custom Sound Design
Copywriters & video producers take great care to create a story arc. The soundtrack should follow that arc, and the best way to make that happen is with custom sound design. Laying in pre-recorded stock music often works well enough, but nothing compares to creating a custom music score that precisely follows the visual or voiceover arc.
Planning for custom Sound Design
Find temporary music that best fits the vibe you’re after. If you’re looking online, download demo versions if you can, and see how they fit underneath your project.
Send me a version of your project featuring the temporary music, so I can feel where you’re coming from.
Making Stock Music Work
If you areusing stock music, a good method is to start your project with stock music while you’re still in the process of writing the storyline. You can write the copy or video edits to the music.
However-- subsequent changes to the copy or video can kill the flow you’ve created, and often it’s difficult if not impossible to edit stock music to fit the new copy or video changes. With custom sound design, it’s usually very easy for me to make changes to the music without any issue at all- another advantage to composing original music in sound design.