Ray Norman

Custom Music

Sound Design

Custom Sound Design

Copywriters & video producers take great care to create a story arc. The soundtrack should follow that arc, and the best way to make that happen is with custom sound design.  Laying in pre-recorded stock music often works well enough, but nothing compares to creating a custom music score that precisely follows the visual or voiceover arc. If you’re working in short-format material like 30 or 60 second commercials, you might be surprised at how affordable sound design featuring original music can be.

Sound Design featuring original music scored to a TV sports promo

Hear original music flow perfectly to the voice over in this 30 radio spot