Ray Norman

Radio imaging

Blog categorized as Radio imaging

Is cookie-cutter radio imaging killing your image?
Radio imaging that's cookie-cutter does more to harm your brand than to help.
Ray Norman
05/17/23 03:23 PM - Comment(s)
The top radio imaging voices: are they right for your brand?
Are the top radio imaging voices right for your brand? Or is the fact that they are "everywhere" a negative? Radio imaging producer Ray Norman explores your options.
Ray Norman
07/15/22 10:40 AM - Comment(s)
Finding the right voice for your radio station's imaging isn't easy. Understanding your audience makes it easier though.
Ray Norman
05/02/22 10:05 AM - Comment(s)
Get a fair rate for your next radio imaging voice. Ray Norman discusses things to consider.
Ray Norman
03/22/22 02:53 PM - Comment(s)
Is your radio station imaging memorable?
Your radio station's imaging can build your brand, or muddle it. Radio Imaging producer Ray Norman discusses how to create memorable imaging.
Ray Norman
01/26/22 10:16 AM - Comment(s)
Which Imaging Voice is Right for Your Radio Station?
Choosing a radio imaging voice logically and efficiently can be difficult. Having a sound methodology is key.
Ray Norman
01/24/22 03:37 PM - Comment(s)
Want to get more value out of your radio station imaging? Ray Norman takes a dive into what you need to do.
Ray Norman
01/14/22 03:09 PM - Comment(s)
How to write creative radio station imaging
Want to write better radio sweepers and liners? Radio Imaging producer Ray Norman tells you how.
Ray Norman
12/06/21 03:50 PM - Comment(s)
Radio Imaging in 3-D
Radio Imaging produced in 3-D means enhancing you brand's presentation. Sound designer Ray Norman explains
Ray Norman
11/15/21 02:50 PM - Comment(s)
5 Tips for Radio Imaging when Rebranding a Station 
Rebranding a radio station involves redoing your radio imaging. Here are 5 tips to help you get rolling.
Ray Norman
06/29/20 09:00 PM - Comment(s)
Radio: Why your station's Imaging Should Stop Playing it Safe
Radio Imaging should be unique for your station. Because no one makes it to #1 by sounding like someone else.
Ray Norman
10/16/19 09:26 AM - Comment(s)
Radio Imaging that's Personality-focused
Daypart branding means focused radio station imaging. Promoting your on-air talent creates interest in them. And interest in your talent boosts ratings.
Ray Norman
08/07/19 08:07 AM - Comment(s)