Ray Norman


Is cookie-cutter radio imaging killing your image?
Radio imaging that's cookie-cutter does more to harm your brand than to help.
Ray Norman
17.05.23 03:23 PM - Comment(s)
Voice Acting: what I learned from training dogs
Voice acting is about great tone and inflection. How training a dog led me to be a better voiceover producer.
Ray Norman
04.10.22 01:19 PM - Comment(s)
How to make editing voiceover easier
Editing voiceover can be frustrating. Here's one thing you can do to make this task much easier.
Ray Norman
15.09.22 09:00 AM - Comment(s)
The top radio imaging voices: are they right for your brand?
Are the top radio imaging voices right for your brand? Or is the fact that they are "everywhere" a negative? Radio imaging producer Ray Norman explores your options.
Ray Norman
15.07.22 10:40 AM - Comment(s)
Is your brand camouflaged?
Audio branding is the art of creating a sound that identifies your business or service. Producer Ray Norman discusses the art and science involved in audio branding.
Ray Norman
10.06.22 10:10 AM - Comment(s)
Finding the right voice for your radio station's imaging isn't easy. Understanding your audience makes it easier though.
Ray Norman
02.05.22 10:05 AM - Comment(s)
Get a fair rate for your next radio imaging voice. Ray Norman discusses things to consider.
Ray Norman
22.03.22 02:53 PM - Comment(s)
Is your radio station imaging memorable?
Your radio station's imaging can build your brand, or muddle it. Radio Imaging producer Ray Norman discusses how to create memorable imaging.
Ray Norman
26.01.22 10:16 AM - Comment(s)
Which Imaging Voice is Right for Your Radio Station?
Choosing a radio imaging voice logically and efficiently can be difficult. Having a sound methodology is key.
Ray Norman
24.01.22 03:37 PM - Comment(s)
Want to get more value out of your radio station imaging? Ray Norman takes a dive into what you need to do.
Ray Norman
14.01.22 03:09 PM - Comment(s)
Do advertising jingles have to be annoying to work?
Advertising jingles can be annoying. But they don't have to be. Ray Norman discusses how to approach jingles in the age of audio branding.
Ray Norman
09.12.21 11:03 AM - Comment(s)
How to write creative radio station imaging
Want to write better radio sweepers and liners? Radio Imaging producer Ray Norman tells you how.
Ray Norman
06.12.21 03:50 PM - Comment(s)
Radio Imaging in 3-D
Radio Imaging produced in 3-D means enhancing you brand's presentation. Sound designer Ray Norman explains
Ray Norman
15.11.21 02:50 PM - Comment(s)
How to Make your Audio Brand Stand Out
Want to producer better multimedia audio? Producer Ray Norman discusses how to create great mixes for voice and sound design.
Ray Norman
21.01.21 11:04 AM - Comment(s)
Modernize your Music on Hold and Auto Attendant with PhoneNetix
Your business's music on hold system can do more than just play songs. PhoneNetix is a smart, modern, affordable alternative to traditional music-on-hold.
Ray Norman
07.07.20 01:43 PM - Comment(s)
5 Tips for Radio Imaging when Rebranding a Station 
Rebranding a radio station involves redoing your radio imaging. Here are 5 tips to help you get rolling.
Ray Norman
29.06.20 09:00 PM - Comment(s)
Radio: Why your station's Imaging Should Stop Playing it Safe
Radio Imaging should be unique for your station. Because no one makes it to #1 by sounding like someone else.
Ray Norman
16.10.19 09:26 AM - Comment(s)
Radio Imaging that's Personality-focused
Daypart branding means focused radio station imaging. Promoting your on-air talent creates interest in them. And interest in your talent boosts ratings.
Ray Norman
07.08.19 08:07 AM - Comment(s)
The Sound of Your Brand: Audio Branding for Dummies
Having a distinct sound for your brand is just as important as a great visual logo. Ray Norman discusses the art and science of audio branding.
Ray Norman
24.03.19 09:54 AM - Comment(s)
How to Generate Creative Ideas Now
Where do ideas come from? If you're an innovator in business, or a creative artist, you need to generate original ideas. Producer Ray Norman has six tips for better creative thinking.
Ray Norman
22.03.16 08:46 AM - Comment(s)