Articles
Radio imaging that's cookie-cutter does more to harm your brand than to help.
Ray Norman
17.05.23 03:23 PM - Comment(s)
Voice acting is about great tone and inflection. How training a dog led me to be a better voiceover producer.
Ray Norman
04.10.22 01:19 PM - Comment(s)
Editing voiceover can be frustrating. Here's one thing you can do to make this task much easier.
Ray Norman
15.09.22 09:00 AM - Comment(s)
Are the top radio imaging voices right for your brand? Or is the fact that they are "everywhere" a negative? Radio imaging producer Ray Norman explores your options.
Ray Norman
15.07.22 10:40 AM - Comment(s)
Audio branding is the art of creating a sound that identifies your business or service. Producer Ray Norman discusses the art and science involved in audio branding.
Ray Norman
10.06.22 10:10 AM - Comment(s)
Finding the right voice for your radio station's imaging isn't easy. Understanding your audience makes it easier though.
Ray Norman
02.05.22 10:05 AM - Comment(s)
Get a fair rate for your next radio imaging voice. Ray Norman discusses things to consider.
Ray Norman
22.03.22 02:53 PM - Comment(s)
Your radio station's imaging can build your brand, or muddle it. Radio Imaging producer Ray Norman discusses how to create memorable imaging.
Ray Norman
26.01.22 10:16 AM - Comment(s)
Choosing a radio imaging voice logically and efficiently can be difficult. Having a sound methodology is key.
Ray Norman
24.01.22 03:37 PM - Comment(s)
Want to get more value out of your radio station imaging? Ray Norman takes a dive into what you need to do.
Ray Norman
14.01.22 03:09 PM - Comment(s)
Advertising jingles can be annoying. But they don't have to be. Ray Norman discusses how to approach jingles in the age of audio branding.
Ray Norman
09.12.21 11:03 AM - Comment(s)
Want to write better radio sweepers and liners? Radio Imaging producer Ray Norman tells you how.
Ray Norman
06.12.21 03:50 PM - Comment(s)
Radio Imaging produced in 3-D means enhancing you brand's presentation. Sound designer Ray Norman explains
Ray Norman
15.11.21 02:50 PM - Comment(s)
Want to producer better multimedia audio? Producer Ray Norman discusses how to create great mixes for voice and sound design.
Ray Norman
21.01.21 11:04 AM - Comment(s)
Your business's music on hold system can do more than just play songs. PhoneNetix is a smart, modern, affordable alternative to traditional music-on-hold.
Ray Norman
07.07.20 01:43 PM - Comment(s)
Rebranding a radio station involves redoing your radio imaging. Here are 5 tips to help you get rolling.
Ray Norman
29.06.20 09:00 PM - Comment(s)
Radio Imaging should be unique for your station. Because no one makes it to #1 by sounding like someone else.
Ray Norman
16.10.19 09:26 AM - Comment(s)
Daypart branding means focused radio station imaging. Promoting your on-air talent creates interest in them. And interest in your talent boosts ratings.
Ray Norman
07.08.19 08:07 AM - Comment(s)
Having a distinct sound for your brand is just as important as a great visual logo. Ray Norman discusses the art and science of audio branding.
Ray Norman
24.03.19 09:54 AM - Comment(s)
Ray Norman
22.03.16 08:46 AM - Comment(s)