Ray Norman

Radio imaging

Blog categorized as Radio imaging

Is cookie-cutter radio imaging killing your image?
Radio imaging that's cookie-cutter does more to harm your brand than to help.
Ray Norman
17.05.23 03:23 PM - Comment(s)
The top radio imaging voices: are they right for your brand?
Are the top radio imaging voices right for your brand? Or is the fact that they are "everywhere" a negative? Radio imaging producer Ray Norman explores your options.
Ray Norman
15.07.22 10:40 AM - Comment(s)
Finding the right voice for your radio station's imaging isn't easy. Understanding your audience makes it easier though.
Ray Norman
02.05.22 10:05 AM - Comment(s)
Get a fair rate for your next radio imaging voice. Ray Norman discusses things to consider.
Ray Norman
22.03.22 02:53 PM - Comment(s)
Is your radio station imaging memorable?
Your radio station's imaging can build your brand, or muddle it. Radio Imaging producer Ray Norman discusses how to create memorable imaging.
Ray Norman
26.01.22 10:16 AM - Comment(s)
Which Imaging Voice is Right for Your Radio Station?
Choosing a radio imaging voice logically and efficiently can be difficult. Having a sound methodology is key.
Ray Norman
24.01.22 03:37 PM - Comment(s)
Want to get more value out of your radio station imaging? Ray Norman takes a dive into what you need to do.
Ray Norman
14.01.22 03:09 PM - Comment(s)
How to write creative radio station imaging
Want to write better radio sweepers and liners? Radio Imaging producer Ray Norman tells you how.
Ray Norman
06.12.21 03:50 PM - Comment(s)
Radio Imaging in 3-D
Radio Imaging produced in 3-D means enhancing you brand's presentation. Sound designer Ray Norman explains
Ray Norman
15.11.21 02:50 PM - Comment(s)
5 Tips for Radio Imaging when Rebranding a Station 
Rebranding a radio station involves redoing your radio imaging. Here are 5 tips to help you get rolling.
Ray Norman
29.06.20 09:00 PM - Comment(s)
Radio: Why your station's Imaging Should Stop Playing it Safe
Radio Imaging should be unique for your station. Because no one makes it to #1 by sounding like someone else.
Ray Norman
16.10.19 09:26 AM - Comment(s)
Radio Imaging that's Personality-focused
Daypart branding means focused radio station imaging. Promoting your on-air talent creates interest in them. And interest in your talent boosts ratings.
Ray Norman
07.08.19 08:07 AM - Comment(s)