Ray Norman

Blog categorized as Audio Branding

Is your brand camouflaged?

Is your brand camouflaged?

Audio branding is the art of creating a sound that identifies your business or service. Producer Ray Norman discusses the art and science involved in audio branding.
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Ray Norman
10.06.22 10:10 AM - Comment(s)
Do advertising jingles have to be annoying to work?

Do advertising jingles have to be annoying to work?

Advertising jingles can be annoying. But they don't have to be. Ray Norman discusses how to approach jingles in the age of audio branding.
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Ray Norman
09.12.21 11:03 AM - Comment(s)
The Sound of Your Brand: Audio Branding for Dummies

The Sound of Your Brand: Audio Branding for Dummies

Having a distinct sound for your brand is just as important as a great visual logo. Ray Norman discusses the art and science of audio branding.
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Ray Norman
24.03.19 09:54 AM - Comment(s)
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    About Ray Norman

    I produce sound design for advertising, multi-media and broadcast imaging


    I do voice over for commercials, documentaries and explainer videos


    I write about things I know.


     

    © Copyright 2015-2022 Ray Norman.  All rights reserved